This is not because they don’t care.
Not because they aren’t curious.
But because the world they’re growing up in is very good at teaching some things loudly and others quietly.
Logos repeat themselves. Characters appear everywhere. Screens refresh, ads follow, brands introduce themselves again and again until they feel familiar, almost like old friends.
Meanwhile, the chickadee outside the window goes unnamed.
The tree on the walk to school isn’t looked at twice.
This isn’t a failure on kids’ part. It’s simply the curriculum they’ve been given.
That’s why this work matters. Your support helps bring science and nature learning to more families, nurturing curiosity, connection, and wonder.
Our music teaches in a way that feels joyful — and genuinely memorable. Kids learn that Ponderosas smell like vanilla, Douglas-firs sport mouse-tushie cones, cattails clean the wetlands, cottonwoods send seeds like snow, beavers build, meadowlarks sing, jackrabbits leap, lizards bask, salamanders hide, and shrews sip dew— a world they can recognize and love.
When I (Paige) was in fifth grade, living in Europe, I heard Jane Goodall speak — a moment I didn’t understand the magnitude of at the time, but one that stayed with me. She said that the most important thing we can give children is hope.
Without it, she said, kids fall into apathy and despair, unable to imagine a better future.
Our programming is our way of giving kids hope.
It gives voice to the earth — to the animals and plants whose stories need telling — and it encourages kids to be exactly who they are: bold, curious, weird, wild, and beautifully whacky.
Together, we can teach the next generation not just to recognize the world around them — but to care for it.
